Cheap Blu Ray Player Phillips

Hi seen this one in my local ASDA tonight as part of their electrical sale.

Amazon have it for the same price

http://www.amazon.co.uk/Philips-BDP3000-05-Blu-ray-Player/dp/B0026WNDV8/ref=sr_1_1?ie=UTF8&s=electronics&qid=1257983444&sr=8-1

I checked the net and I've seen a few good reviews for it and to be honest if you were thinking of getting a Blu Ray player £99 is a great price for anyone let alone a branded one.
Alsl ASDA were selling Phillips portable DVD players for £57